Know exactly what you are buying
We work with natural diamonds, lab grown (CVD) diamonds, hallmarked gold and 925 silver. Here is how they differ, what the paperwork means and how we check every piece before it reaches you.

Natural and lab grown diamonds
Both are real diamonds. You cannot tell them apart by eye. What changes is where they come from and what they cost.
| Natural | Lab grown (CVD) | |
|---|---|---|
| How it forms | Deep in the earth, under heat and pressure, over billions of years | In a chamber, from a thin diamond seed and carbon rich gas, over a few weeks |
| What it is | A pure carbon crystal | A pure carbon crystal, the same as natural |
| How it looks | Graded on cut, colour, clarity and carat | Graded on exactly the same scale |
| Certificate | A grading report from a gem lab | A grading report that also states the stone is lab grown |
| Price | Higher, because it is rarer | Usually much lower for the same size and quality |
| Choose it for | Rarity and tradition | A bigger or cleaner stone for your budget |
Our view: choose natural if rarity matters to you, and lab grown if you would rather have a bigger or better stone for the same money. We will show you both.
The 4Cs, simply
Every diamond certificate grades these four things.
- Cut
- How well the diamond is shaped and polished. It decides the sparkle more than anything else.
- Colour
- Graded from D, which is colourless, down the alphabet to warmer tints. Close grades look the same to most eyes.
- Clarity
- Tiny marks inside or on the stone. Many can only be seen under magnification.
- Carat
- The weight of the diamond. One carat is 0.2 grams.

How we check every piece
We make our jewellery in house, so we can check it at every stage instead of trusting someone else's word.
- Metal purity is checked before casting.
- Every stone is checked under magnification after it is set.
- Each finished piece is weighed, and the weight goes on your bill.
- Vidhi or her husband approves every piece before it leaves the workshop.
- You receive the diamond certificate and an itemised bill with the metal, purity and weight.
Questions people ask
Are lab grown diamonds real diamonds?
Yes. A lab grown diamond is the same carbon crystal as a mined diamond. Only its origin is different.
Can anyone tell them apart?
Not by eye. Gem labs use special equipment to tell them apart, and the certificate always says which one you have.
What certificate comes with my diamond?
Each diamond comes with a grading report from a recognised gem lab. We tell you which lab before you buy.
Is your gold hallmarked?
Yes. Our gold jewellery carries the BIS hallmark with a six character HUID code, which you can check yourself in the BIS CARE app.
Which gold karat should I choose?
22 karat suits traditional gold jewellery. 18 karat is best for diamond pieces. 14 karat is the hardest wearing for rings you wear every day.